• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
    • Create shareable content appropriate for specific networks to spread both our brand and our content.
    • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
    • Create editorial calendars and syndication schedules
    • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
    • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
    • Drive consistent, relevant traffic and leads from our social network presence.
    • Explore new ways to engage and identify new social networks to reach our target buyers.
    • Track, measure, and analyze all initiatives to report on social media ROI.

You need to dig deep and need to give the audience exactly what they are looking for. You can touch a gamut of your interest or hobbies or businesses in this amazing profession. You just need to engage.

Monina Wagner
Social Media Manager
Content Marketing Institute

What does the squad have to say?

Reviews by individuals who wanted to pursue a career in Social Media Marketing


St.Xavier's College

I am a social media addict and wanted to explore a career in the same. Took up several internships and all that I was told to do is a post, retweet, like, etc. Xpert internship is beautifully designed to help you learn all those nitty-gritty well.


Shri Shikshayatan

I never thought that there was so much more to content than met the eye. I was exposed to writing for a purpose- to entertain, educate and convince. Really, my entire perception to writing has evolved.


Stanford University

I came across this internship through a friend and just loved the experience. Virtual yet my work was evaluated and given feedback on. Each task was exciting to do and the best part is working at my convenience.


Christ University

Studied Marketing as majors and took up multiple internships to upscale my skills. Each internship only disappointed me. I was assigned miniature jobs with absolutely no learning. I just love the internship at Xpert. Virtual but truly a great learning experience.



I was looking for an internship in marketing and trust me the Xpert internship has been a blessing. I actually did 3 internships with them in SEO, Social Media Marketing Intern and Content Writing....it just has been fantastic and so much learning.


Reliance Aims

For an overworked Engineering student, getting a work experience in Graphic Designing can be really tough. Xpert gave me the apt exposure and experience simultaneously with flexibility. Loved the company.

What is Social Media Marketing Intern ?

Social media marketing is the process of creating content that you have tailored on to Social Media. It is the process of creating and sharing tailored content on social media networks to drive users engagement and awareness. It is the most popular and trending marketing technique to help brands create buzz. It includes activities like posting text & image updates, videos, etc that drives audience engagement with the brand in form of likes, shares, comments, followers, tweets, etc. Learn Social Media Marketing at Xpert.

Research shows that around 96% of marketers are currently using social media marketing to reach their audience. Social media is thereby emerging as one of the vital sources of marketing for millions of businesses who are trying to reach a relevant audience set. Here are some of the major reasons, why social media marketing is a must for every business:

1. Improved Brand Awareness
Social media is the most relevant and instant platform for brands to build brand recognition. 91% of marketers agree and back the fact that a little effort on social media gives them enhanced brand visibility. So, a social media page for every business is a must, to boost the brands to connect and create awareness amongst its target audience.

Social Media Marketing is the most cost-effective way for businesses reaching out to their prospective customers. It helps businesses reach targeted customers in the most receptive and organic way. A little strategy and effort can help you have voluminous conversions. Today due to extreme competition and the run to serve the customer with the best, paid social media campaigns have gained immense popularity.

3. Engage with your customers
Social Media is the most apt platform for businesses to interact with their customers at ease. The more conversations you build, engage and resort to knowing the customer better, the more is your brand equity. It is the most successful way of winning audience attention and loyalty in the era of multiple options.

4. Improved brand loyalty
Businesses should be easily accessible by customers. Hindrance in the channel of communication, leads to businesses losing out on great prospects. It helps you build strong brand loyalty by engaging with the audience at the right time to influence their purchase decisions. From launch to promotions, it caters to all business objectives that companies want to achieve.

5. Healthier customer satisfaction
Social Media Marketing plays a great role as a communication and networking platform. It helps companies voice their message for overall brand impact. Customers appreciate the fact that when they reach out to you via comments on your social media pages, they receive a personal reply rather than an automated message, which is perceived naturally in a positive light.

6. Marketplace awareness
Nothing stands better than social media to understand your customers, to observe their activities, needs and wants. It is a great research tool to get your industry insights. Once you have an active social presence with adequate no.of followers you can dive deep into more intricate details about your customers like - age, gender, etc.
7. More brand authority
Brand loyalty plays a key role when it comes to a company's communication. When you are active on social media and tend to revert to all your customer queries and complaints, it builds a sense of trust in their minds. It emphasizes on the fact that you genuinely care for the customer. Once you bag a pool of satisfied customers, it’s them who would voice your brand.
8. Increased traffic
Social media also helps businesses drive traffic to their website. Your posts on social media with your website links gives the users a reason to visit your website if your content strikes their emotional chord.
9. Enhanced SEO rankings
Today simply optimizing your website with content for SEO does not suffice. Search engines now receive brand signals from businesses via their content shared on social media to validate their relevance to the users searching for relevant terms.

If you are looking for a career in social media as a Social Media Manager, Social Media Strategist, Social Media Marketer or be it as a Social Media Marketing Intern, Xpert can help. We empower budding social media marketers to develop their skills in social media marketing. You learn to research, compose, execute and monitor social media campaigns that generate results. Be it Facebook, Twitter, Instagram or Snapchat you get hands-on experience to post strategically the right message to reach the right set of audience. If you are looking for your first Social Media Marketing job, then first experience it at Xpert to get your elementary basics right and to build the portfolio of your work for better employment prospects.